Announcing Our Metrics Store

Announcing Our Metrics Store

You know the drill: Leadership asks how a new product launch affected a vital business metric like user churn. The product team reports that their experiment reduced churn from 25% to 20% but finance reports that churn has consistently been at 30%! For companies with a lot of data (and many people using it), standardizing how a metric is defined causes constant pain.

Today, we're launching our Metrics Store, the single source of truth for all business metrics. Previously, attempts to solve the metric standardization problem have been to write more documentation. However, this inevitably results in mission-critical knowledge dispersed in Google Docs, Internal Wikis, and Slack Messages across an organization. Challenges in figuring out a metric's definition paralyze decision-making across the organization.

Companies like Uber and Airbnb have solved this problem internally with a metrics layer in their data stack — a new layer that sits between your data warehouse and all downstream tools. The metrics layer not only standardizes metrics but democratizes access for all stakeholders to easily use standardized metrics!


With Metlo's metrics store, Data Practitioners can define a metric once in Metlo, and enable others to use it in their tools of choice, just by the metric's name. Our metrics store natively integrates with BI tools like Looker, Tableau, and Sisense (many more coming soon); and more technical users can use our SQL Interface, Python SDK, or REST API to build operational applications and predictive models! With Metlo, every stakeholder in the org has access to accurate data for every metric.

At Uber, Akshay had the opportunity to build an early version of their metric store, and Shri was a power user of Facebook's MDF. Having seen the incredible tools these companies have, we're both extremely excited to build similarly excellent and powerful tooling for data practitioners everywhere else!

Our Metrics Store is just the start of our journey to make Data Practitioners' lives 10x better. We're incredibly excited to share more as we progress.